# We built Aroai to make business AI useful

Aroai was founded by strategy, consulting and technology practitioners to make AI easier to connect to business data, knowledge and workflows.

Canonical: https://aroai.com/about/

## AI needs the same strong foundations people do

Aroai was founded by people with deep experience in strategy, consulting, technology, data, process automation and company transformation. In that work, we saw a clear need: AI can only do useful business work when it has access to first-class data, knowledge and context, just as people do.

## Make technology create positive change

We are passionate about using AI to help businesses become more impactful and successful. That means automating the repetitive, low-value work people never wanted to spend their time on, improving how work moves through an organisation and giving people more room for judgment, creativity and customer care.

## Aroai makes business capability plug and play

We created Aroai to connect compatible AI clients to useful business tools and reusable context through a straightforward MCP connection. Teams can start with a real task, inspect its sources and requirements, and build into their existing assistants, agents and automations.

## Designed for a return on AI investment

AI should improve outcomes people can explain and measure. We help businesses focus on valuable work, make the right information available and put sensible review points around automation, so teams can learn what is working and build on it.

## Built for the businesses of Aotearoa and Australia

Our starting point is local business context and the people who build with it. New Zealand tools are available today; Australian and industry-specific connections are being developed. Browse the live toolkit or start building with the free Researcher plan.

- [Explore the live tools](https://aroai.com/tools): See what is available in Aroai today.
- [Start building free](https://aroai.comhttps://app.aroai.com/signup): Connect your AI client to a workspace.
- [Talk with Aroai](https://aroai.com/enterprise): Discuss an organisation or transformation challenge.

## Stay in touch

For general questions, contact contact@aroai.com. For a deployment evaluation, visit the enterprise page.

- [Enterprise](https://aroai.com/enterprise): Discuss an organisation evaluation.
- [Read the docs](https://aroai.com/docs): Build a first workflow.